Monthly Roundup – May 2021

Marketing Employers Are Looking To Hire

Good news marketers!

New research has found that more than two-thirds of marketing employers are planning to hire in 2021.

A few of the most in-demand marketing skills are CRM, user experience and data analytics.

65% of marketers said that their organisations were positively affected by the impact of remote working.

Another survey suggested that 61% of marketers say that they wish to make changes to their working practices and will be looking for a new role that enables them to work from home, if need be.

This is great news for marketers that prefer to work from home and for those who want to strike a balance between remote and office based work.

Consumer Confidence is Rising

It comes to you as no surprise that the COVID-19 pandemic negatively affected consumer confidence over 2020.

However, it’s said to be that consumer confidence has now returned to pre-lockdown levels.

Undoubtedly, the reason why consumers feel more confident is because of the vaccination programme that is being carried out.  

There is also hope that for the first time since the pandemic began that consumer confidence will return to a positive score later this year.  

Let’s just hope the Indian variant of COVID doesn’t harm the progress we’ve made as a nation.

Amazon To Create 10,000 UK Jobs

As consumers shifted their buying habits and moved towards online platforms, it was a test to see if these big companies could meet the demands.

One of the biggest beneficiaries of the COVID-19 pandemic was Amazon.

Let’s take a closer look at what their future plans look like.

By the end of 2021, Amazon plan to expand rapidly and create 10,000 jobs in the UK.

It’s expected that Amazon will open a new parcel centre and four new warehouses, increasing its workforce to 55,000 in the UK.

Amazon UK Country manager John Boumphrey says “We’re creating thousands of good jobs across the UK from a diverse range of roles with excellent pay and benefits.”

Amazon is also planning to invest $10m over the next three years to train up to 5,000 people in transferable skills that can be used outside of the company.

Marketers Under Pressure

As the demand for marketers has grown, companies are placing a lot of pressure on them to deliver meaningful results.

According to recent data, 63% of marketers feel that they are under very high or extreme pressure to deliver revenue growth.

However, only 53% of marketers say that they are only moderately confident they will meet their revenue targets.

It’s suggested that the best way to improve this predicament is the need to close the data literacy gap and make better use of customer intelligence.

‍

Elon Musk’s Influence On The Crypto Market

A major talking point in May was how the cryptocurrency market crashed significantly.

Somehow, Elon Musk had played a huge influence on the crash from his Twitter account.

The market crashed after Elon tweeted one word.

“Indeed.”

Elon Musk’s tweet implied that Tesla had sold or would be willing to sell the rest of its Bitcoin holdings.

This led to fear, uncertainty and doubt (better known as FUD) surrounding the crypto market. FUD then caused a further crash across thousands of digital coins. Two quick crashes, one after the other, and Bitcoin’s price plummeted from around $48,000 to $33,000.

What’s crazy is that Elon Musk already knew how influential he was on the crypto market. You may have seen the term “Dogecoin” somewhere across social media over recent months. It’s considered to be a meme coin in the crypto world and makes a mockery of Bitcoin.

Elon Musk played a huge role in driving the coin’s price up and went as far to call himself the “Dogefather” as he became the ‘leader’ of the coin.

We think it’s crazy how one individual can have such a huge influence on an industry that has around $1.76tn invested into it, simply from their Twitter account.

If you ever wondered how influential and powerful social media can be, now you know!

That’s the end of May’s Monthly Roundup! Keep an eye out at the end of every month for more monthly roundups from Jetpack Marketing!

‍