TikTok Solidifies E-Commerce Position With Shopify Partnership

TikTok’s official launch email stated “We’re excited to announce our partnership with Shopify across the UK, France, Spain, Italy and Germany. This collaboration will enable European Shopify merchants to create shoppable TikTok ads directly within Shopify, and effortlessly publish those campaigns to our 100 million strong TikTok community.”

If you’re a Shopify merchant, all you need to do to get started is add TikTok to your list of ‘Sales Channels’ in Shopify, follow the setup process and then you’re ready to create and promote your products to our highly-engaged community.

It really is that easy!

But what does TikTok’s integration really do for me?

Well, we’re glad you asked.

Probably one of the biggest incentives to set up TikTok to your Shopify account is the one-click pixel integration. This saves huge amounts of time and means you can track your customers easily.

Similar to the Facebook Pixel, TikTok’s pixel is a bit of code that tracks user interaction from the platform. This includes, where they click and how they checkout.

This really helps with retargeting your customers with campaigns such as abandon basket.

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Is that it?

Of course not!

The sales channel also allows you to directly create TikTok ads within the Shopify platform which saves time, keeps you on a familiar website and helps integrate product information.

No more swapping tabs or copy and pasting information, you can now do it all in one place!

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What else can I expect from TikTok?

This is definitely a big move from the social media platform. They join the likes of Facebook, Instagram and Messenger in directly connecting to Shopify stores.

As more brands look to market on the platform and even sell there, this partnership definitely opens up more scope for brands.

Imagine if you could have an influencer post a TikTok with direct clickable hotspots and tags straight to your website. What a world we would be living in!

The TikTok and Shopify partnership is one we will definitely be keeping our eyes on. We think it is going to only strengthen the social selling proposition.

If you would like to know more about how Jetpack Marketing can help get your brand exposure and sales on social media platforms like TikTok then contact us!

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